The Secret Language of Cults: A Crash Course Lecture is now available to watch! Words hold tremendous power. Cult leaders know that all too well — but so do fitness instructors, celebrities, and corporate leaders. In our world today, we are increasingly exposed to, and influenced by, complicated mazes of buzzwords, mantras, euphemisms, clichés, and redefinitions: in short, language that’s just a little bit cultish. It turns out, these linguistic tricks are so effective because our brains are har

Cultish language can show up in some unexpected places. And the more those places are closely tied to one's sense of identity and self-worth, the more these linguistic tools can shape reality. ⁠ ⁠ The Secret Language of Cults is a new Crash Course lecture about linguistics, culture, and belonging, hosted by linguist and "Cultish" author Amanda Montell. Check it out: ⁠https://youtu.be/c7wCbbmLtiI | CrashCourse